In today’s fast paced investment-infused world, companies, whether multinational corporations or Indian business houses, are obsessed with maintaining the brand image of their house mark. The house mark of a company (such Tata, Reliance, Amazon, Ford, Hyundai etc.) represents their reputation, goodwill and, indeed, very existence to customers, trade, investors etc.
Read MoreZombie Trade Marks!! Beware and be-warned!! A legal aspect of trade mark law which ought to be seriously considered in the current commercial world is - whether a trade mark whose use has been abandoned by the original owner can be adopted/appropriated by an unrelated new party and what effect any residual goodwill in the original use and exploitation may have on the subsequent use and exploitation.
Read MoreIn the words of J. Usha Mehra in the case of Pepsi Co. Inc. v. Hindustan Coca Cola - “Effective advertising delivers a message that is remembered. It can change the way the world views a product or service.”
Read MoreRecently there has been much debate about the scope and applicability of Sections 29(4) and (5) of the Trade Marks Act, 1999 (hereinafter, the “Act”).
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